BeachLife Festival is an annual music festival held on the Redondo Beach waterfront in Los Angeles County, California, rather than a musical artist or band. Co-founded in 2019 by Allen Sanford and Rob Lissner, the festival celebrates beach culture, recreation, and lifestyle at Seaside Lagoon. The event features diverse lineups spanning multiple genres, with past performers including The Beach Boys, Gwen Stefani, The Black Keys, Sting, Incubus, and Lenny Kravitz. The festival emerged from Sanford's vision to bring world-class music to the South Bay without the typical concert venue hassles, allowing attendees to walk directly from the beach. BeachLife has become a significant cultural event in Southern California, drawing thousands of music fans annually to its three-day format.