Don Omar, born William Omar Landrón Rivera in Puerto Rico in 1978, is a rapper, singer, songwriter, and record producer associated with reggaeton and hip-hop. He emerged in the early 2000s as part of the genre's wider international breakthrough, with releases such as The Last Don (2003), King of Kings (2006), and Meet the Orphans (2010) establishing his profile. His music blends rap delivery with reggaeton rhythms and Latin pop elements, and he has been credited with helping bring reggaeton to a broader global audience. He has received major industry recognition, including Latin Grammy Awards, and is widely known for energetic live performances centered on dance-oriented, crowd-driven songs.