ivri is a Brooklyn-based indie artist who began her music career as a teenager in Florida, anonymously posting song snippets on Instagram starting around 2017. Her early work was extensively sampled by producers worldwide, accumulating hundreds of millions of streams before she released official tracks in 2020. Her sound evolved from lofi-influenced bedroom pop to psychedelic indie rock, marked by her 2023 EP the star factory. Her 2025 debut album the theory of you, co-produced with guitarist T.K. The Architect, showcases a darker, shoegaze-leaning direction exemplified by her breakthrough single "Tower of Memories," which generated over 300,000 TikTok creates and millions of streams. She launched her first headline tour in September 2025, beginning in Washington, D.C.