KLOUD is an electronic music producer and performer based in Los Angeles, California. Available profile and release listings describe the project as focused on techno, house, electro, and darker electronic sounds, with an emphasis on original productions. The project began as an alias in 2017 and later developed into a techno-oriented act. KLOUD is also described as a masked, anonymous persona that performs only original material, using CDJs in live sets and incorporating analog-synth-inspired production. Releases and artist pages list albums, EPs, and singles across platforms, and live listings place the act on club and festival lineups in the United States and Europe.