Guadalupe Rivera Saavedra, known professionally as Lupillo Rivera, was born January 30, 1972, in La Barca, Jalisco, Mexico, and later based in Long Beach, California. He began his career as a talent scout for his father's record label, Cintas Acuario, before transitioning to recording his own music. Rivera works across multiple regional Mexican genres including banda, norteño, rancheras, and zapateado. Rivera achieved commercial success with albums including Con Mis Propias Manos (2004) and Tu Esclavo y Amo (2009), the latter earning him a Grammy Award for Best Banda Album in 2010. He won Regional Mexican Male Artist of the Year and Banda Artist of the Year in 2002. Known as El Toro del Corrido, Rivera is the younger brother of performer Jenni Rivera. He is recognized for his live performances, which often feature multiple ensembles performing different regional Mexican styles consecutively.