Niko Rubio is an American singer-songwriter born in the Los Angeles South Bay area of California to Mexican and Salvadoran parents. She began performing as a preteen on Spanish-language TV shows such as 'La Voz Kids' and released her debut studio album, Wish You Were Here, in 2021 after signing with Sandlot Records at age 19. Her music blends alt-R&B, alt-rock, and pop-indie-rock elements, influenced by artists including Lana Del Rey, Twenty One Pilots, Sublime, No Doubt, and Natalia Lafourcade. Rubio has issued EPs including Sunday Girl and Mar y Tierra, along with the 2025 release Ring Ring via Atlantic Records, which reflects her California upbringing and bilingual heritage. She gained visibility on TikTok (@holanikorubio) with over 10,000 followers and through Instagram. Known for her soulful, freestyled songwriting and energetic live shows, Rubio has opened for Omar Apollo on tour and described her first headline performance as a significant milestone.