Reggaeton Rave is a concert production company founded in New York City in 2021 by Hector Arce and Andrei Lizardi. It originated from intimate gatherings and events like Rosa Perreo, aimed at addressing the limited presence of reggaeton in major venues, evolving into an umbrella brand for multiple parties blending reggaeton with electronic music. The events feature curated DJ lineups, immersive environments, and pairings of Latinx and electronic talent in non-traditional venues. Rosa Perreo serves as both a DJ/producer and a key party within the series. Reggaeton Rave is known for its live experiences that emphasize community, art, and culture, expanding from NYC to national tours.