KCON is the world's largest K-pop and Korean-culture convention, and its Los Angeles edition, each August at the LA Convention Center, with concerts spilling into Crypto.com Arena, is the flagship. Part music festival, part fan convention, it pairs 'M Countdown' concert nights featuring the genre's biggest acts with panels, workshops, and a sprawling expo floor. Produced by Korean media giant CJ ENM, KCON LA is where the K-pop industry meets its American fanbase at scale, drawing tens of thousands to downtown LA every summer.